Zara Holland to stay on Love Island despite losing her Miss Great Britain crown


Former Miss Great Britain Zara Holland will remain on ITV2´s Love Island despite being stripped of her crown, ITV has said.

Zara was "de-crowned" by Miss Great Britain after scenes showing the 20-year-old having sex were broadcast on Wednesday.

ITV said Zara, from North Ferriby in Yorkshire, was told about the development off camera. "She is now back in the villa and has chosen to remain in the show," a spokesman said.

Zara Holland has been

He added: "With new participants going in and out of the villa we didn't feel it was fair for Zara to hear the news from a third party."

Love Island presenter Caroline Flack criticised the decision to strip Zara of her title.

Caroline Flack, presenter of Love Island (ITV)

She tweeted her sympathy and added: "Are we living in the dark ages?"

Zara has expressed regret over her antics with 24-year-old scaffolder Alex Bowen.

In Thursday's episode, she said: "You know when you're in the moment and it just happens. That's really not like me at all. Why couldn't we have just gone to sleep?"

Alex is the former boyfriend of Loose Women star Vicky Pattison, the winner of I'm A Celebrity in 2015.

Zara Holland has been stripped of her Miss Great Britain title (Joel Anderson/ITV)

The Miss Great Britain organisation said the move was taken with "deep regret".

Its statement added: "We pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive female role model in our winners.

"The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward."

Zara and Alex got intimate in The Hideaway (ITV)

"We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title."

The organisation tweeted a message to further explain its position, saying they couldn't "condone" the activity on TV.

Zara will be replaced for the remainder of the year by runner-up Deone Robertson, who had been crowned Miss North Lanarkshire.

The organisation said it will meet Zara on her return to the UK from the Love Island house in Majorca "to fully explain our decision and will wish her the very best going forward".

The premise and purpose of Love Island is for the contestants to find romance, and the show has been performing well in the ratings.