Caroline Flack has criticised the decision to strip Zara Holland, a contestant on ITV2´s Love Island, of her Miss Great Britain title.
The Miss Great Britain organisation said it was with "deep regret" 20-year-old Zara had been "de-crowned" after getting intimate with Vicky Pattison's ex Alex Bowen in scenes that aired on Wednesday.
Caroline, the presenter of the popular show, took to Twitter to express sympathy for Zara before blasting the decision. "Are we living in the dark ages?" she queried.
The statement from Miss Great Britain read: "We pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive female role model in our winners.
"The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward."
"We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.
"She will be replaced by runner-up Deone Robertson, who had been crowned Miss North Lanarkshire."
Zara said she regretted the decision in Thursday night's show.
She told the cameras: "You know when you're in the moment and it just happens. That's really not like me at all. Why couldn't we have just gone to sleep?"
The organisation said they would meet Zara on her return to the UK from the house in Majorca "to fully explain our decision".
The premise and purpose of Love Island is for the contestants to find romance and the show has been performing well in the ratings as a result.