With a lot of big characters battling for attention, it can be hard to stand out in the early stages of Big Brother - but Marco Pierre White Jr is certainly managing it.
The celebrity chef's son did at least three things to get under the skin of viewers on the first episode of this year's show after the launch.
First he pointed out that he was engaged, but had a "hall pass" for the duration of the show, saying he wasn't in the house to hold hands.
Then he did his best to set about using that hall pass, quizzing the female housemates about their kinkier sexual preferences.
Then he jumped into the pool in his clothes in front of everyone.
It all added up to viewers not being particularly fond of him.
Way to make a good first impression, Marco.