With a lot of big characters battling for attention, it can be hard to stand out in the early stages of Big Brother - but Marco Pierre White Jr is certainly managing it.
The celebrity chef's son did at least three things to get under the skin of viewers on the first episode of this year's show after the launch.
First he pointed out that he was engaged, but had a "hall pass" for the duration of the show, saying he wasn't in the house to hold hands.
That Marco guy is disgusting, has a fiance who's been stupid enough to give him a 'hall pass' and he's every intention of using it #bbuk
-- Sam Proctor (@sam_proctor95) June 8, 2016
First impression, Marco is a dirtbag. Felt bad thinking that. Now after that "hallpass" conversation, I was right. #bbuk
-- JenLea (@My_BB_Acct) June 8, 2016
-- Letitia Hector (@LetitiaHector) June 8, 2016
Imagine your fiancé giving you a hall pass for big brother ???
-- Megan Sommerville (@megsssss__) June 8, 2016
"I'm engaged but ive got a hall pass for big brother were cool like that" no girl is that cool mate she's cheating on you
-- ellie (@_elliegillxx) June 8, 2016
Then he did his best to set about using that hall pass, quizzing the female housemates about their kinkier sexual preferences.
Then he jumped into the pool in his clothes in front of everyone.
Marco is so attention seeking its unreal,have a break will ya #bbuk
-- Nicole (@nicolekikiwalke) June 8, 2016
-- Russ Peers (@RussPeers) June 8, 2016
It all added up to viewers not being particularly fond of him.
Marco screams needy tosser from every tattoo #BBUK
-- RedTracyHastings (@RedTracyHasting) June 8, 2016
-- Lorna Twohig (@LornaTwo) June 8, 2016
Way to make a good first impression, Marco.