Sophie Ellis-Bextor said losing baby weight is the last thing on her mind after giving birth to her fourth son in November.
The 37-year-old Murder On The Dancefloor singer, who is married to Richard Jones of band The Feeling, has eschewed the scales ahead of a hectic summer of festival appearances.
"I have to credit the tailor with that really," she laughed of her trim figure in a new shoot at Ascot to celebrate Appletiser's 50th birthday, wearing vintage looks from across the past five decades by Olwen Bourke.
"My baby, he's still only six months and I'm not really thinking about it (my weight) a great deal right now. The time will come and it's nice to feel like you're getting back into your own wardrobe but I'm definitely not someone who stands on the scales every day or is at the gym every day.
"There's just always something better to do than weigh yourself."
She confessed she'd love to launch her own clothing range one day, especially as she's struggled so much with maternity fashion.
"When I first got pregnant, I felt like to be a pregnant woman you had to dress like someone else for a bit and I couldn't really get that straight in my head," she said.
Sophie has relied on her nanny Gemma and her mum, Blue Peter's Janet Ellis, to help juggle her career with being mum to Ray, four, Kit, seven, Sonny, 12 and newborn Jesse.
That balance between work and family can sometimes get skewed, however. "There are some weeks where I feel like the balance hasn't been quite right but luckily if you're your own boss, you can try and remedy it," she admitted.
Finding fame back in 1997 with band Theaudience and a successful solo career with her debut Read My Lips in 2001, Sophie said fame has changed unrecognisably with the advent of social media.
She said she finds social media "empowering" but also "kind of terrifying because at any point you just put anything up you want and it's just there."
She said:"I know a lot of parents who worry a lot about their kids (using social media) but if I talk to my 12-year-old, he's got his head screwed on.
"I don't think we need to worry as much as we think we do. We've seen a few people make some public mistakes and I think we quite quickly learn from that.
"By the time my kids are in their teens...I don't think they'll make as many mistakes as if you handed a phone to me at 15."
Sophie releases her sixth album, Familia, later this year, which has a "more South American feel; more Mexicana, Americana".
Sophie Ellis-Bextor is working with Appletiser, the Official Soft Drink of Ascot, to celebrate its 50th birthday. For more, follow @AppletiserUK.