Amanda Holden has ditched her clothes to extol the virtues of ditching meat from your diet.
The Britain's Got Talent judge, 45, lies naked on a bed of green cabbages with just the words "Go Veggie: Your body will love you for it" to cover her modesty.
The un-retouched Peta campaign points out that vegetarians are, on average, slimmer than carnivores and have lower rates of heart disease and cancer.
Amanda said: "My vegetarian lifestyle keeps my body trim, gives me loads of energy and makes me feel happy. So when Peta suggested not retouching this image, I said, "Why not?" - the image is as natural as my lifestyle."
"I have been a vegetarian since I was 13. For me, there are many benefits. My skin's always good. I never feel bloated. The best thing you can do for animals is to just leave them off your plate."
The campaign also hopes to raise awareness that going vegetarian will reduce your carbon footprint and spare potential animal suffering on factory farms, in abattoirs and on fishing boats.
Amanda joins the ranks of Sir Paul McCartney, Vivienne Westwood, Pamela Anderson, John Bishop and Lucy Watson who have all teamed up with Peta to promote meat-free meals.