If you've stumbled across that photo of post-haircut Harry Styles, we've got some shocking news.
That photo of Harry with short hair isn't actually Harry with short hair. We'll give you a moment to process this information.
And breathe. Fake Harry is actually X Factor reject Ellis Lacy, who managed to trick an impressive number of people into believing he was the real deal.
Ellis already has a little look of Harry about him, but used Snapchat's face swap tool to superimpose the One Direction star's face on to his head.
For those who aren't in the loop, the real Harry shared a photo of his famously long locks snipped off. He donated his locks to the Little Princess Trust, a charity which provides wigs to young cancer sufferers in the UK. What a guy.
Ellis's fakery was so convincing that even the most devout One Direction fans were duped.
And when they found out, many were deeply upset.
In other news, doppelganger Ellis seems to be enjoying his brief leap back into the limelight.
After failing to make it past the first round of X Factor auditions with a rather lacklustre cover of No Diggity last year, Ellis made headlines again when he stripped off for some very NSFW sex education.
Not content with demonstrating how to use a condom, Ellis also started his own YouTube channel to review penis-enhancing products. And yes, he actually gets his penis out.
Ellis reviews the Bathmate Hydromax penis pump (who knew people actually used these things). We're not going to link to it, but your good friend Google will point you in the right direction.
Until Harry reveals his new 'do, the world holds its breath and prepares to fall in love again.