Vicky Pattison has seen her career blossom since being crowned Queen of the Jungle and now she's about to become queen of the small screen.
The outspoken former Geordie Shore star has signed on as a regular panellist on Loose Women after impressing viewers and show bosses, according to reports.
She'll be appearing every Wednesday from the end of May, reports The Mirror, after first joining as a guest host in January.
The 28-year-old will be the youngest regular panellist on the show and will join the ranks of Loose Women veterans Andrea McLean, 46, Coleen Nolan, 51, and Ruth Langsford, 56.
A source told The Mirror: "Loose Women is incredibly important to Vicky and she has absolutely loved every minute of being on the show.
"She proved a natural fit for the role and got on really well with the other ladies. Although she has tons of other work commitments she's putting this gig at the top of her list of priorities to really make an impact."
It's the latest career move for the reality star, who now has a fitness DVD, growing nutritional supplements empire and acting career under her belt.
She revealed earlier this year that she has made her first million.