Katie Price obviously went to the launch of her new reality show dressed as a unicorn...

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At the launch of her new reality television show at The Worx in London, Katie Price's Pony Club, the former-glamour model did not disappoint in the wardrobe department.

Katie Price dressed as a unicorn with a pony
(Dominic Lipinski/PA)

Katie showed up leading a painted pink pony with a rainbow mane and glittery hooves. But more interestingly perhaps, Katie showed up dressed as a unicorn. Obviously.

Katie Price during a photocall to launch her new reality television show
(Dominic Lipinski/PA)

She even roped her husband and children into dressing up too, all rocking matching hooves. True love, eh?

Katie Price and her husband Kieran Hayler
(Dominic Lipinski/PA)

Katie Price and family during a photocall to launch her new reality television show
(Dominic Lipinski/PA)

The TV series is due to air this summer on TLC. On the show, Katie will create a pony club team like no other, comprising her eight year old daughter Princess, ten year old son Junior and four of their closest young friends.

Katie Price dressed as a unicorn
(Dominic Lipinski/PA)

Katie Price dressed as a unicorn
(Dominic Lipinski/PA)

The six-part series will follow the six novice riders, supported by their fiercely competitive and outspoken mums, as they take on the elitist world of pony clubs.