When Beyonce dropped her new album Lemonade, there was only one thing on her fans' minds.
Did Jay Z cheat on our beloved Bey? If so, with who?
Numerous tracks on the new record imply Beyonce is a scorned woman and many eyes quickly turned to fashion designer Rachel Roy, who swiftly tweeted:
I respect love, marriages, families and strength. What shouldn't be tolerated by anyone, no matter what, is bullying, of any kind.
-- Rachel Roy (@Rachel_Roy) April 24, 2016
However the rumours that Jay did the dirty with the fashion designer, who is close pals with Kim Kardashian, were already running riot.
One of the tracks that drew the most attention was Apathy, which opens with spoken word and her saying: "So what are you gonna say at my funeral now that you've killed me?
"Here lies the body of the love of my life whose heart I broke without a gun to my head.
"Here lies the mother of my children both living and dead. Rest in peace my true love, who I took for granted.
"Most bomb pussy, who because of me sleep evaded. Her shroud is loneliness, her god was listening. Her heaven will be a love without betrayal. Ashes to ashes, dust to side chicks."
Then, she's joined by squads of dancers, including a twerking Serena Williams, before dropping a cryptic clue as to the identity of the other woman, singing: "He better call Becky with the good hair."
Hours after Lemonade premiered, Rachel posted an Instagram photo of herself along with the caption, "Good hair don't care, but we will take good lighting, for selfies, or self truths, always. live in the light #nodramaqueens."
Such was the firestorm, she has now deleted the post and made her account private.
What does all this mean???
Another twist in the tale is Rachel is the ex-wife of Damon Dash, Jay Z's former best friend and business partner.
However, with infidelity, anger and then reconciliation featuring prominently in the lyrics on the album, fans suggested she could also be referring to her father Mathew's alleged cheating as well.