Eamonn Holmes has been criticised by viewers after he called Prince "more of a girls' artist".
He made the comments on ITV's This Morning while discussing the Purple Rain singer's life and death with his wife and co-presenter Ruth Langsford.
-- Ruth Langsford (@RuthieeL) April 17, 2016
Tributes have flooded in from all over the globe following the musician's shock death aged 57 at his home in Minneapolis.
Holmes said: "I think there was a bit of a problem with Prince.
"He was more of a girls' artist than a boys' artist. It was the flamboyancy. We find it hard to relate to him because there's that flamboyancy that you had with David Bowie as well..."
Viewers and Prince fans are NOT happy, just look at their reactions:
Must be lonely being Eamonn Holmes. He can't relate to people less manly than him, and that's pretty much everyone.
-- Keir Hardie (@scatterkeir) April 22, 2016
eamonn holmes just because u didnt relate to prince doesnt mean every other man doesnt
-- gabby (@GabbygalEvs) April 22, 2016
@EamonnHolmes Have you seen the outpouring of adulation from big, scary, non-flamboyant metalheads? Nonsense re Prince. Absolute tosh.
-- ???????? (@babblist) April 22, 2016
@EamonnHolmes I never had a problem with Prince's flamboyancy. I do have a problem with people living in the past with gender roles.
-- William Roney (@wroneyofdivs) April 22, 2016
-- natalie1976 (@nm6917) April 22, 2016
Although some (one or two) people have defended Eamonn:
Don't agree with @EamonnHolmes at all regarding his comments about Prince. However it's his opinion and he's entitled to it. Get a grip.
-- Johnny Dangerous (@johnnyboy363636) April 22, 2016
-- scamp (@_paradise_road_) April 22, 2016
Eamonn returned to his presenting duties last week after a 10-week absence following a double hip operation.