Deadpool actor Ryan Reynolds has made an unlikely switch to the small screen for a new BT advertising campaign.
The Hollywood star joins the likes of A-listers Willem Dafoe, Ewan McGregor and Rebel Wilson in becoming a face for the telecommunications company's Behind The Scenes campaign.
In the first pictures of the new spoof advert that will highlight the faster speed of BT Infinity, a dapper-looking Ryan can be seen whirring through a pile of autographs proffered by his willing assistants and enjoying his new speedy 52Mbps fibre optic broadband.
Parodying the advertising process, Ryan will be seen grinding to a halt in a fast car in front of a beautiful house before jumping into a typical action man role.
"Watch me stunt roll out of a car in the next ad for BT Infinity's 'faster' broadband," he says.
The advert will debut on TV on Saturday April 16.