Stop everything! Rochelle Humes is the face of Max Factor's new collection


Just when we thought Rochelle Humes couldn't get any more stunning, she's joined forces with Max Factor.

The Saturdays singer and TV presenter teamed up with famous make up artist Caroline Barnes and Superdrug to debut the new Luxe Collection.

She shared a promo snap - with styling inspired by "Middle Eastern opulent jewelled tones and gold embellishments" - on Instagram.

Clearly excited about her new role, she captioned it: "So... say hello to the new @MaxFactor @Superdrugloves ambassador! I've been working with @CarolineBarnesMakeUp and #MaxFactor to create some gorgeous looks which I can't wait to show you guys... stay tuned!#pinchme"

Rochelle is following in the footsteps of Marilyn Monroe and Gwyneth Paltrow working with the cosmetics brand. The campaign will see Caroline create five beauty looks with Rochelle, the first called Byzantine Luxe.

Rochelle Humes for Max Factor and Superdrug Byzantine

The 26-year-old said of the collaboration: "I love the opulent golds in the Byzantine look. I'm naturally drawn to these tones and shades and love the soft smoky eye in contrast to the coral lip."

Max Factor Superdrug Luxe Collection

Make up artist Caroline said of the look: "The eyes are kept simple but strong, lashes are defined, partnered with a cat flick and subtle gold smoky eye. Rochelle looks amazing in a coral lip colour, so here we've used Lipfinity in Ever Sumptuous from the Luxe Collection. After applying, pat lightly with a tissue to create the beautiful matt lip that accentuates the gold tones in the eye shadow."

It's been a busy week for the mum-of-one who unveiled her own swimwear collection for on Monday.