"We've got technology that's causing seismic shifts in the entertainment industry."
She's back! Whitney Houston will return to the stage in 2016 - as a hologram.
The show featuring the late singer's greatest hits will open next year in the US and will then tour around the world.
Whitney's sister-in-law and head of her estate, Pat Houston signed a deal to allow Hologram USA to use the singer's image and songs in the show.
"It's a great opportunity for her fans to see a reinvention of one the most celebrated female artists in history and to continue a legacy of performances that will not be forgotten in years to come,' she said.
Hologram USA has created a number of virtual shows for late performers, including Buddy Holly, Liberace and Billie Holiday. The company was also behind 2Pac's holographic performance at Coachella in 2012.
Seismic shift in the entertainment industry
Alki David, CEO of Hologram USA, said: "The opportunity to help share her spectacular gigs with the world again is exactly what I hoped for when I built the hologram business.
Whitney Houston died in February 2012 at the age of 48 after drowning in a bathtub at the Beverly Hilton hotel. The singer's death was ruled as accidental, but coroner's officials cited heart disease and cocaine as contributing factors.
In eerily similar circumstances, Houston's daughter, Bobbi Kristina Brown, died aged 22 earlier this year. She passed away seven months after being found unresponsive in a bath tub at the home she shared with her boyfriend.