Jaguar F-Pace Audi's biggest worry as it launches new Q5

Audi may have the mid-sized SUV market pretty much sewn up with its best-selling Q5 – but the maker is keeping an ever watchful eye on the upstart Jaguar F-Pace.

When pressed for information on their thoughts on the biggest rivals for the all-new Audi model, Q5 product managers Kirstin Freudenhagen and Michaela Benz were positively cagey about revealing any.