An article by the BBC suggests that every new car will be connected to the web in one way or other by the year 2014.
Technology manufacturer Intel believes that "connected" cars are the third fastest growing technology sector, second only to phones and tablets. In fact, the firm is so confident in the rise that they're investing $100 million (around £64 million) in companies that can "quicken the adoption of connected cars".
Embedding the technology could well be seen as a gimmick, but the systems are increasingly designed to make life easier for drivers.
Renault's recently announced R-Link system can do anything from looking up local restaurants to having weather reports read out to them – and can even pay for services such as live traffic reports for the sat nav system.
The movement isn't simply for the benefit of customers, though – the technology is big business, and manufacturers know it.
"Ford has categorically stated that [smartphone technology] is selling more cars for them," Jack Bergquist of information company IHS told the BBC.
"Over 50% of consumers would be swayed by the presence of an internet-capable device."
In addition to Renault and Ford, BMW have constructed Android apps that connect directly with the car, and Audi have integrated live Google Earth imagery into some of their sat navs.
It isn't cheap though, and it's likely that only the biggest companies will be able to keep up.
The BBC suggests that, in addition to Intel, 'billions' of pounds have been invested in the tech.
"By the end of 2014, for some of the bigger brands, every vehicle they sell will offer some sort of connectivity," added Bergquist.
"If you look at a cost to design a completely new car model, some companies are spending around a third of the budget just on the in-vehicle infotainment (IVI) and the in-car technology around the system."