Jaguar's transformation from maker of dowdy Ford-based anachronisms to cutting edge executive bottom comfort facilitator continues, with the news that it has topped the annual What Car?/JD Power Vehicle Ownership Satisfaction Study (VOSS).
The company has knocked Lexus off the top spot - no small feat, because Lexus has made this sort of survey its own over the last few years. The Japanese company has, in fact, been the What Car? VOSS champion for the last 11 years running. It now sits in joint second, with Skoda.
The rankings this year are established based on 18,000 online surveys by car owners, "after an average of two years of ownership," according to What Car?. (That's not a question - What Car? really did say it.)
It measures both car and dealer service, with respondents asked to rate their car on things like vehicle appeal (including performance, design, features, comfort, quality and reliability), ownership costs (fuel, servicing and repair), and dealer satisfaction.
The worst manufacturer is Chevrolet, followed by Vauxhall and Fiat.
Individual car awards go to the Toyota iQ in the city car category, the Honda Jazz among superminis, Toyota Prius for family car, and the Jaguar XF for best executive.