Plymouth puts up tourist attraction sign for McDonald's

Plymouth City Council has been criticised after a brown tourist attraction sign usually used for museums and other points of interest was installed to point towards a McDonald's restaurant.

Medics say that the sign for the fast food outlet at Derriford, on the outskirts of Plymouth city centre in Devon, is exploiting the brown sign system and fuelling the obesity epidemic.

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Resident Matt Eager told the Plymouth Herald: "Plymouth is becoming the fast food capital of Devon and Cornwall.

"This sign just sums up the fast food culture in the city.

"New KFC now planned for Marsh Mills. Wouldn't it be good if Plymouth City Council took a lead and encouraged a new healthier outlook to brown field development."

The council said the sign met the criteria set out by the Department for Transport.

A spokesman told Metro: "As the highway authority all signs are the responsibility of the City Council, however the criteria for brown signs is nationally applied by the Department for Transport."

The brown tourist signs were first introduced in France in the mid-1970s and are used in many countries around the world.