At 12 series in, you'd think Apprentice contestants would have realised that coming out with ego-boosting slogans in the first episode rarely ends well.
But the class of 2016 went down the familiar route of talking themselves up as the best thing ever to have set foot in Lord Alan Sugar's boardroom, and viewers were predictably unimpressed.
It was girls versus boys in tonight's opening episode of the BBC One contest to become Lord Sugar's new business partner and a lack of self confidence was not exactly a problem for those in the competition.
Some of the lines they came out with seemed like the kiss of death.
The guy that said he never gets fired - will definitely be one of the first, if not first to go #apprentice
-- ?3????? (@l3ahpar) October 6, 2016
But viewers felt the contestants knew what they'd signed up for.
Ahhh, and The Apprentice returns, where 18 people oddly decide weeks of humiliation on TV is a better idea than just speaking to VC firms...
-- Many A True Nerd (@ManyATrueNerd) October 6, 2016
There was no limit to what the potential business people felt they could achieve.
Took all of 10 minutes for one candidate to declare himself the next PM of Britain slash billionaire in making #Apprentice
-- Ashley Cowburn (@ashcowburn) October 6, 2016
The general public were baffled as to where the show found people of this calibre every year.
Just a few minutes in and its clear that once again The Apprentice has unearthed a parade of BEWILDERING LUNATICS.
-- Patrick Grant (@paddygrant) October 6, 2016
By and large, people weren't overly impressed by this year's crop of candidates.
This year's apprentice looks like a bunch of big brother rejects who happen to own a suit ?
-- eevee (@eviecarter_) October 6, 2016
Sweet effing Jaysus! You just KNOW this year's lot are gonna make you grind your teeth #Apprentice
-- Sally Lord (@Vidardogsmum) October 6, 2016
Not one person on the apprentice would last 20 seconds in a real work environment
-- alexington (@lxthrdg) October 6, 2016
Let's see if they can prove us wrong.