Plumber's unusual van is marketing genius

Signs on vehicles are an effective form of advertising, and one plumber surely knows it.

The Sault's Plumber in Ontario, Canada, recently received numerous positive comments after posting photos of the company's new eye-catching truck decal to Facebook.

They show a man waving from the driver's seat; below him on the door and part of the cab is a decal which makes it appear as if he is sitting on a toilet with his pants around his ankles.

Adding to the illusion is the fact that his shirt matches the one on the image below and online reactions were swift and positive.

One Facebook user noted: "Cant wait to see it pass by.. my boy is going to die laughing."

Another said: "That's wild!! Just wait till the bottom of the door rusts and everyone thinks it's something else ."