Team GB's Ellie Downie took a nasty tumble during the women's gymnastics qualifying rounds - more than enough to make any TV viewer wince.
But, after a quick check-up, the 17-year-old from Nottingham showed her fighting spirit by returning to the competition and pulling off an amazing vault.
Ellie said she heard a "crunch" when she fell on her neck during her floor routine and had to be helped from the floor and put in a wheelchair.
But that didn't stop her, and she is deservedly getting a lot of kudos from a new legion of fans.
Ellie said she missed a tumble and "landed on the top of my back and felt a bit shaky" but later posted a message on Twitter to say she was given the all-clear by the medical team.
Ellie's sister Becky, 24, admitted it was tough to see the fall but had to make sure herself and the rest of the team kept their focus to qualify, which they did in fourth place behind the defending champions the United States, China and Russia.
Despite the setback, team-mates Claudia Fragapane and Ruby Harrold are keeping the belief alive for the Sass Squad ahead of Thursday's final.
And it's fair to say that 16-year-old Amy Tinkler was pretty happy after a fantastic performance put her safely into the individual floor final.