British summertime traditions such as making jam, croquet and punting are in danger of dying out, according to research.
Commissioned by Pimm's Cider Cup, the findings reveal that only small percentages of the population are keeping British seasonal staples alive.
Figures show that 94% of the 2,000 people questioned by OnePoll have never rented a beach hut, 90% no longer wear whites for a game of tennis and 88% are yet to punt down a river.
Meanwhile, 83% have never made lemonade, 76% are yet to try their hand at making jam and 75% have never played lawn bowls.
The number enjoying the classic sport of croquet is also on the decline - with 71% saying they have never experienced the delights.
In a bid to halt the trend, the Pimm's Cider Extreme Croquet Cup has been launched to try to reinvigorate the sport - with both Pimm's and the sport celebrating their 165th anniversary.
So far games have been played on the white cliffs of Dover, on a boat on the River Thames and in the View from the Shard.
Launching the cup, Joe Jaques said: "This year marks 165 years since my great-great-grandfather invented croquet and - amazingly - 165 years since Pimm's was first produced too.
"Back then, croquet was one of the most popular British sports, and I'm so pleased to be involved in encouraging more of the public to try it out."
Comedian and croquet lover Alexander Armstrong added: "We've got to make sure that Britain doesn't lose croquet entirely.
"I love the game - there couldn't be a better summer's day in my mind than pitching up to play croquet, cider in hand, at the local park or your garden."
From July 25, those wishing to try their hand at the game will be able to book one at the UK's highest croquet lawn at the The View from the Shard - 800ft above London's streets.