Former British Prime Minister and Labour leader Tony Blair voted Remain in the EU referendum.
But he made the mistake of announcing his actions on Twitter - holding a piece of white card with text added on top of it during picture re-touching.
I believe voting to Remain will secure Britain's place as a proud, influential country with a strong economy. TB pic.twitter.com/q6rIJI8JIx
-- Tony Blair Office (@tonyblairoffice) June 23, 2016
Soon enough, PCs were fired up, Photoshop was launched and the internet got to work.
And here are the results...
Tony Blair lays out the positive case for not hating him ahead of the Chilcot Inquiry report. pic.twitter.com/MuAJZchjLr
-- VoteRemain (@jwsal) June 23, 2016
-- Sebastian Moss (@SebMoss) June 23, 2016
-- Steve Utley (@SteveUtley) June 23, 2016
-- Christiaan Lowe (@ChristiaanLowe) June 23, 2016
Tony Blair has some advice for politicians who are thinking of holding up pieces of white card with writing on them pic.twitter.com/AXYZMfkLHo
-- Tom Chivers (@TomChivers) June 23, 2016
-- Louis Doré (@LouisAlexDore) June 23, 2016
Tony Blair has finally chosen to endorse a candidate in the US presidential election pic.twitter.com/8hrBAVbOMU
-- HuffPost UK Comedy (@HuffPostUKCom) June 23, 2016