Why is Peter Rabbit posing with a selfie stick in London?

Did you ever think you'd see the day Peter Rabbit posed with a selfie stick? Neither did we. But in 2016, no one is safe from the gravitational pull of the selfie. Not even this beloved Beatrix Potter character. He and his selfie stick stood in front of the London Eye, and doesn't he look pleased about it?

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Meanwhile, it looks like Jemima Puddle-Duck has been hitting up the streets of Shoreditch for a #Vintage fur coat. She probably has a fashion blog and 4,000 Instagram followers.

The beloved characters were given a 21st century update by artist Marcus Crocker and captured on film at sites including the Southbank, Westminster Bridge, St James' Park and Bond Street.

It took over 140 painstaking hours to complete each mini millennial tribute, which were commissioned by Penguin Random House to mark 150 years since Beatrix Potter's birth.

Each figurine is just 17cm or less high and weighs an incy wincy 200 grams.

The tiny tributes, each of which took over 140 painstaking hours to create from start to finish, were specially commissioned. Each measures just 17cm or less high, with an average weight of 200 grams.

The laborious process of creating the characters began with a wire armature base, before the main structure was created with air-drying clay through many intricate layers of sculpting and drying – a process which allowed for a high level of detail and accuracy.

These little guys were then strengthened with waterproof wood glue and finished with acrylic paint.

If you want to see Peter, his selfie stick and pals up close, make sure you get down to Waterstones in Piccadilly, London in July.

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