You're more likely to get a call from a scammer than your best friend

Man using telephone, covering mouthpiece with hand, (grainy B&W)

Brits are now more likely to receive a landline call from a scammer than from their best friends or family members. The scale of the problem has reached staggering heights with 2.5 million UK households receiving a scam call in the last month alone.

Often scammers will say they are calling from trusted organisations, such as banks, utilities companies and even HMRC, in order to get their hands on your cash or sensitive personal information. This, coupled with the fact that fraudsters' techniques are becoming increasingly sophisticated, explains why nearly half of Brits admit they wouldn't be able to spot a scam.

To address this growing threat and help people protect themselves against fraud, TalkTalk has partnered with the Sun newspaper and Get Safe Online - the UK's leading source of information on online safety - to launch a nationwide awareness and education campaign called, 'Beat the Scammers'.

Easier than ever to report a suspicious or nuisance call

The initiative kicks off this month and forms part of TalkTalk's long term security strategy. As well as a significant communications drive to TalkTalk's four million customers, the national campaign will offer advice from industry experts and new tools to help consumers combat this 21st century crime spree.

Traditionally the onus has been put on individuals to stay vigilant, but with these crimes growing at an unprecedented scale, TalkTalk has taken a further step and become the first telecoms provider to create a set of specific guidelines outlining information it will never ask customers for.

TalkTalk is also making it easier than ever to report a suspicious or nuisance call, expanding its 'report and block' service from telephone to online. A dedicated expert team will then investigate suspicious callers and prevent them from reaching all TalkTalk homes.