David Cameron has announced a drive to urge young people to register to vote in a clear sign of concern on the Remain side about a tight result in the referendum on Britain's membership of the EU.
Casting the referendum as "a vote for your life", the Prime Minister reiterated that young people still had until June 7 to sign up for a vote in the June 23 poll.
And he signalled he is ready to accept the slenderest of majorities as a victory for Remain, dismissing the argument that a close result could provide the platform for a swift re-run poll.
-- #TurnUp To Vote (@BiteTheBallot) May 26, 2016
Ukip leader Nigel Farage has argued that anything short of a two-thirds majority for Remain would represent "unfinished business" and could provoke demands for an early second referendum from Leave advocates who feel the campaign has not been run fairly.
But Cameron said it was "obvious" that a simple majority was enough to settle the question in a referendum and Brexit supporters had to stick to the rules.
Speaking during a visit to Japan for the G7 summit, the PM said: "There are very clear rules for referendums - you've got to get out there and win a majority."
Cameron made no effort to conceal his anxiety that younger voters - who polls suggest are strongly in favour of continued EU membership - may not use their ballots on June 23.
Some pollsters believe a low turnout among the young is the most likely factor to produce victory for Brexit, which is more popular among older age groups.
"One thing on the campaigning front that is probably my greatest concern is doing everything we can in the next week in order to get people to register to vote, particularly young people," said Cameron.
-- #TurnUp To Vote (@BiteTheBallot) May 24, 2016
"This is absolutely a vote about their future. This vote will determine the sort of country, the sort of economy they grow up in, the sort of opportunities that they have.
"Definitely something that is concerning me is that the last election turnout among young people was more in the 40 percents rather than the 60 percents.
"This is a vote for their lifetimes, so we are going to do everything we can to encourage people to register.
"If you go to gov.uk, it only takes three minutes. We are doing everything we can to encourage people because it is a vote for your life."