William Thackeray's Vanity Fair could be the next classic novel to receive a big-budget TV adaptation.
The story about social-climbing anti-heroine Becky Sharp has already seen four BBC versions filmed, but this time ITV will reportedly be spending £10 million on a lavish six-part series.
The project is apparently being developed by Mammoth Screen, the company behind BBC drama Poldark, as well as And Then There Were None and Parade's End.
Vanity Fair has been adapted in 1956, 1967, 1987 and most recently in 1998, with Natasha Little playing Becky.
It also received the big-screen treatment in 2004 with Reese Witherspoon in the lead role and Romola Garai as her friend Amelia Sedley.
The new series, expected to hit screens next year, will be written by Gwyneth Hughes, the Daily Mirror reported.
Hughes's most recent work includes disappearance drama Five Days, starring Penelope Wilton and David Oyelowo, and ghostly mystery Remember Me, starring Michael Palin.
A source told the newspaper: "Becky Sharp is a trailblazing and modern heroine, and her fearless ambition and meteoric rise will resonate with a contemporary audience. Gwyneth is thrilled to be bringing Becky's adventures to a whole new generation of viewers.
"Like Poldark, Vanity Fair will have high-end production values, lavish costumes and opulent set designs.
"We'll be looking to cast a high-profile young actress to play the unforgettable heroine Becky Sharp."