Just take a moment to digest the fact that Stormzy has sold 400,000 copies of a freestyle. Let that wash over you. A freestyle. Filmed in a park and uploaded to YouTube. And then sold almost half a million times.
The man himself puts it better than we ever could.
Went to the park & spat bars with my bros & we ended up selling 400,000 records & getting a gold plaque. There's NOTHING my God can't do ??
-- #MERKY (@Stormzy1) May 6, 2016
If 400,000 copies sold is what Shut Up shifted, it's not even worth imagining the numbers his debut album, expected some time this year, might do.