Just take a moment to digest the fact that Stormzy has sold 400,000 copies of a freestyle. Let that wash over you. A freestyle. Filmed in a park and uploaded to YouTube. And then sold almost half a million times.
The man himself puts it better than we ever could.
If 400,000 copies sold is what Shut Up shifted, it's not even worth imagining the numbers his debut album, expected some time this year, might do.