TalkTalk is making broadband pricing simpler and more transparent by putting an end to separate line rental charges.
The UK's broadband market has been full of attention-grabbing broadband prices, underpinned by less prominent – and more costly – landline charges.
Having long called for industry-wide change, today TalkTalk is leading the way by announcing that we will become the first major broadband provider to end the practice of separate pricing.
TalkTalk will instead move toward a single monthly cost including line rental, known as 'all-in pricing', which will come into effect this autumn.
Tristia Harrison, TalkTalk's Consumer Managing Director, said: "As long as line rental and broadband are priced separately, the temptation to advertise deals in this way will always be there. But it's time for providers be honest about this - it's a bad habit we have all been guilty of, it doesn't serve customers well and it's time it stopped.
"We want to make things simpler and fairer for customers. People deserve to know they are getting value for money and, as the value for money provider, TalkTalk is going to fight hard to ensure customers get the transparency they deserve. But TalkTalk can't do this alone. Until other providers follow our lead, households across the UK risk being misled by seemingly good deals that all too often mask extra charges."