Prime Minister David Cameron has denounced as "ridiculous" the ban on a cinema advert featuring the Lord\\\\\\\'s Prayer.
The film, produced by JustPray.uk, shows the Lord\\\\\\\'s Prayer being recited by members of the public ranging from bodybuilders to children, and also features the Archbishop of Canterbury, the Most Rev Justin Welby.
The minute-long ad received clearance from the British Board of Film Classification and the Cinema Advertising Authority, but Digital Cinema Media (DCM) has refused to show it.
Asked for the PM\\\\\\\'s response to the ban, a Downing Street spokesman told a regular Westminster media briefing: "He thinks it is ridiculous."
The spokesman declined to expand on the rationale behind the PM\\\\\\\'s view or to say whether Mr Cameron thought the decision should be reversed.