Mark Cavendish believes MTN-Qhubeka have the potential to become the biggest team in cycling if they continue to grow at their current rate.
The 26-time Tour de France stage winner will officially join the team at the start of 2016 - when it will be renamed Team Dimension Data - after opting to leave Etixx-QuickStep.
Cavendish was the first big name to be confirmed by the team for next year, with the likes of Mark Renshaw and Bernhard Eisel also making the switch to join Steve Cummings and Daniel Teklehaimanot in the squad.
"I see the forward trajectory of the team," Cavendish told Cape Talk. "It has got incredible roots and an incredible story.
"In all honesty, I see it becoming the biggest team in professional cycling in a few years.
"What [team principal] Doug Ryder has done, taking it technically from a club team in South Africa to being one of the fans' favourite teams in the world and one of the biggest teams in the world.
"It's a pretty big thing, with big ambition and something that has been realised. To see what they do on the bike and off the bike makes it attractive to any professional bike rider no matter what their status is."
Cavendish will ride with his future team-mates for the first time at a training camp this week and he is looking forward to spending time with them on the South African roads.
He added: "We're going to be riding every day for four or five hours. We've got full days because this team meeting is the only time of the year that the whole team, the whole of Dimension Data will be all together.
"There's a lot of stuff to organise for next year."