British tourists to enjoy cheaper holidays as euro 'hits 13-year low'

Family running on beach at sunset
Family running on beach at sunset



2015 is the year to head for Europe on holiday after it was announced that £850 billion will be pumped into the Eurozone struggling economy, meaning the value of the euro will drop.

One pound will currently buy 1.34 euros, compared to 1.17 euros last year. This will bring huge savings for families and cut the costs of hotels, restaurants and sightseeing.

According to the Daily Mail, experts say that by July the euro could hit a 13-year low, with £1 buying you up to 1.55 euros.

Economist Harry Adams, at foreign exchange specialists Argentex, told the Mail: "The euro has already considerably weakened against the pound and will continue to do so over the next six months.

"We estimate that by July, we could be seeing the euro at about 1.55 against the pound – the cheapest the euro has been since 2002."

Meanwhile, the Swiss tourism industry is in a "serious" situation after the Swiss National Bank decided to scrap the minimum exchange rate with the euro.

In a statement on Friday, the Swiss Tourism Federation said: "We have already seen lower bookings and more cancellations."

Swiss ski resorts are being forced to cut prices by up to 20 per cent to attract tourists, after the Swiss franc rose nearly 30 per cent to 0.81 against the euro last week.



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