Millions of Britons are sacrificing their summer sun holiday abroad this year, just in order to watch the World Cup. According to a survey by cottage rental company Rural Retreats, some 60 per cent of Brits have opted for a staycation this year, so that they won't miss all the football action.
Football fans may not be too hopeful about England's chances of lifting football's most coveted trophy, but they are hoping for a repeat of last year's hot spell here in the UK, giving them a chance to sunbathe between matches.
According to Rural Retreats, the World Cup is not the only sporting event to trigger a staycation boom. Last year UK-based holiday rental firms enjoyed a 40 per cent increase in bookings thanks to Wimbledon and the Ashes, and industry experts believe it may have been the 2012 Olympics that set the trend for the sporting holiday at home.
Topping the list of staycation destinations was London, with Edinburgh, the Lake District and Cornwall following close behind. Brighton, Dorset, Devon, North Wales, Blackpool and York completed the top ten.
Charles Millward, chief executive of Rural Retreats, told the Daily Mail: "We've noticed an increasing trend for UK holidaymakers to plan their summer holidays around sporting events such as Wimbledon and The Ashes.
Have this summer's sporting action prompted you to opt for a staycation, or will you be trying to escape the World Cup? Leave your comments below...