Supermarkets 'reviewing strategies'

Press Association
Updated
a woman is overwhelmed with the wide range in the supermarket when shopping.
a woman is overwhelmed with the wide range in the supermarket when shopping.

%VIRTUAL-SkimlinksPromo%Growing pressure on prices among Britain's big four supermarkets has led to the lowest growth in the sector for 11 years, new figures have shown.

The big four supermarkets - Tesco, Asda, Sainsbury's and Morrisons - continue to be squeezed to varying degrees between discount retailers such as Aldi and Lidl and upmarket rivals such as Waitrose, according to the latest till-roll figures from Kantar Worldpanel.

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