End-of-aisle display 'boosts sales'

%VIRTUAL-SkimlinksPromo%Shoppers are significantly more likely to buy alcohol and fizzy drinks if they are displayed at the end of supermarket aisles, research has found.

The drinks do not even have to be on special offer for people to buy much more than they normally would, according to experts at the Behaviour and Health Research Unit, based at the University of Cambridge.