Jeans maker wins trademark dispute

Levi Strauss has won a trademark battle over a small patch of red cloth stitched into the seam of the rear trouser pocket on its jeans.

The company took legal action in Germany against a Swiss firm, Colloseum Holdings, for breaching its trademark rights by selling jeans with a similar rectangular red cloth bearing its own brand name stitched into the right seam of the back pocket.
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