ICSS: this premium rate number rip-off will cost you a fortune

I needed to contact The Guardian earlier this week. I did not have a direct line and I could not recall the switchboad main number. So, being lazy, I hit the search engine with " Guardian telephone number".

The first entry "need the number for The Guardian ?" pointed to a website which started with "guardian". But opening the page, I did not recognise either the website or the number. It started with 09, had nothing to do with The Guardian, and was a painful £1.53 a minute premium rate line.
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