Alfa Romeo launches limited edition MiTo with daring motorcycle stunt

Most new car launches involve a swanky party where attendees tuck into a steady stream of microscopic food while they stare at a car-shaped object underneath a silk sheet.

The car tends to be revealed to the sound of booming rock music, a small ripple of applause and some muffled chatter. The evening is over and pulses have barely raised beyond resting level.