Waitrose parts with Delia: what happens next?

Updated
Delia Smith
Delia Smith

Matt Crossick/Matt Crossick/Empics Entertainment

Waitrose has announced that its tie-up with celebrity chef Delia Smith is at an end. She came on board at the same time as Heston Blumenthal in 2010, appearing in adverts and promoting recipes for the supermarket. The deal for both chefs comes to an end this year, but Waitrose confirmed to AOL that while Blumenthal has signed another contract with the group, Smith is being bid a 'fond farewell'.

So what next?
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