Will dynamic ticketing mean cheaper tickets?

The price of tickets to see a match or a concert can be astronomical - and ticket retailers with over inflated 'admin' charges do nothing to help the matter.

But this could all be about to change, with the introduction of 'dynamic ticketing' where the price of tickets is decided using a computer algorithm rather than being plucked out of the air by 'legal touts', otherwise known as secondary agents.
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