The cheapest way to watch films

There are now two serious rivals to Lovefilm in the UK movie rental market.

Almost everyone I know is a customer of Lovefilm, the postal and online film rental service now owned by Amazon.

That's partly my fault – having been a customer for a couple of years, I regularly get sent gift cards offering family and friends a two-month free trial of the service. It's a smart way for Lovefilm to expand its customer base, and I get to look generous without actually spending any money to boot. Perfect!%VIRTUAL-SkimlinksPromo%