Paddy Power hails Euro 2012 boost

Bookmaker Paddy Power's advertising antics during this summer's Euro 2012 football tournament have been rewarded with a 21% hike in half-year profits.

The bookie took 78 million euros (£61.9 million) in bets on Euro 2012 alone, helped by PR stunts such as its 100ft high statue modelled on Rio de Janeiro's Christ the Redeemer with England manager Roy Hodgson's face.
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