Eiffel Tower named Europe's most valuable building
PA
The Eiffel Tower has been named as the most valuable building in Europe, and is worth a whopping £344 billion.
Paris' iconic 324-metre structure was built in 1889 as the entrance arch to the Wolrd Trade Fair.
All these years later it's the most visited paid-for attraction in the world; last year saw 7.1 million people climb to one of its three viewing platforms, while 200 million tourists have visited since it was built.
The Tower of London: Rex
According to the Daily Mail, research by Italy's Monza and Brianza Chamber of Commerce took into account monuments' image, branding and aesthetics to determine a monetary value.
The Eiffel Tower is six times more valuable than its nearest rival, The Colosseum in Rome, which was built in 80AD and attracts about four million tourists a year.
The most valuable British landmark is the Tower of London, which was deemed to be worth £56 billion, while Stonehenge came in at seventh, worth £8.3 billion to the UK economy.
The Most Valuable Monuments in Europe are:
1 Eiffel Tower, Paris - £344 billion
2 The Coloseum, Rome - £72 billion
3 The Sagrade Familia Cathedral, Barcelona, £71 billion
4 The Duomo Cathedral, Milan, £65 billion
5 The Tower of London - £56 billion
6 The Prado Museum, Madrid - £46 billion
7 Stonehenge, UK - £8.3 billion
See more architectural wonders here:
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