Ford B-Max - "This is no Ford Fusion"

Updated



Ford has been talking about its radical new B-Max small MPV – the first full five seater to have no central pillar between the front and rear doors, and about its predecessor, the unloved Fusion.

In a piece of refreshing honesty, Ford UK's Managing Director, Mark Ovenden, said, "I will admit that the Fusion could have been better in terms of style, but it had a 1 per cent market share, and most of our competitors would die for volumes like that. And it was phenomenally successful in Russia." The funny thing about the Fusion is that everyone treated it as a failure, but it actually did sell well – albeit to the parents (or sometimes grandparents) of the people its deluded advertising was aimed at.

Advertisement