Will wearing Pepsi t-shirt get you Olympic ban?
Sean Dempsey/PA Wire/Press Association Images
There was uproar this week as Lord Coe said on Radio 4 that the Olympic organising committee had a duty to protect the 'rights of sponsors' and that people wearing a Pepsi T-shirt would not be able to gain entry to the Olympic venues in order to protect official sponsors Coca-Cola.
So has Olympic sponsorship gone too far?