Microsoft takes a shot at Apple and Nintendo

Microsoft (NAS: MSFT) keeps thinking outside the box with its Xbox.

At the annual E3 videogame conference in the City of Angels, the software giant took the wraps off of one of its new tricks, and it looks rather enticing. The new technology is called SmartGlass, and it takes cues from Apple's (NAS: AAPL) AirPlay wireless streaming capabilities as well as console gaming rival Nintendo's new Wii U, which the Japanese gaming giant also outlined in further detail at the conference.