Alfa Romeo beats Aston Martin to Villa d'Este prize

The Alfa Romeo 4C, a concept car first unveiled all the way back at the 2011 Geneva Motor Show, has taken the Design Award for Concept Cars & Prototypes at the Concorso d'Eleganza in Villa d'Este.

It beat the Aston Martin Project AM310, no less - that's the concept car that reportedly previews the next-generation DBS, which will definitely look completely different to all the other Martin Astons. Definitely.