Irn-Bru maker moves into ice cream
Irn-Bru maker AG Barr has moved into the ice cream market for the first time with a new range of tropical flavours under its Rubicon brand.
The group has started selling mango, passion fruit and lychee flavoured ice cream tubs and push-up lollies under ambitious plans to grow the tropical drink label, which uses England cricketer Graeme Swann as a brand ambassador.