Irn-Bru maker moves into ice cream

Updated
Irn Bru bottles
Irn Bru bottles

Irn-Bru maker AG Barr has moved into the ice cream market for the first time with a new range of tropical flavours under its Rubicon brand.


The group has started selling mango, passion fruit and lychee flavoured ice cream tubs and push-up lollies under ambitious plans to grow the tropical drink label, which uses England cricketer Graeme Swann as a brand ambassador.

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