Jaguar Land Rover: we need engineers

Jaguar Land Rover (JLR) is trying to persuade more young people to study engineering.

A survey for the company has found that only 20% of 13-16 year olds are considering engineering as a career choice. Interestingly the proportion is 33% in the North East, but only 14% in the South East – do clever London kids expect to go into the City, we wonder?