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By contrast, phones using Google's Android OS account for around half the smartphone market - so bosses at Microsoft are keen not to be late to the party again.
With this in mind, it's new phones are expected to feature super-high definition screens, massively powerful multi-core processors and the ability to connect over next generation mobile broadband - dubbed 4G.
There will also be a new version of the Windows Mobile operating system, which is currently being called Apollo.
Other strategic moves for 2012 will include a push to get more "downmarket" devices using Windows Mobile and later in the year an attempt to woo the corporate market - where it sees an opportunity in the wake of Blackberry's much-publicised problems.
What do you reckon? Can Windows Mobile compete with Android and iOS? Comment below...