Games overtake groceries at Sainsbury's

Rui Vieira/PA

The highstreet is holding out for a sales boost as Christmas shopping grips the nation, but it may be waiting a while as supermarkets continue to offer more popular non-food products.

The video game Call of Duty, Modern Warfare 3, was the best selling item at Sainsbury's when it launched two weeks ago, and the supermarket predicts this week's best seller will be the DVD of Harry Potter and the Deathly Hallows part 2.